Over the past 100 years, the auto industry has grown tremendously. Originated in Europe - Germany and gradually introduced and continued to develop to countries and regions all over the world. Cars have become an indispensable part of people's lives. Among the countries with the most developed auto industry today, it is impossible not to mention the US. The US has a well-developed automobile manufacturing and manufacturing background. The popularity of cars from the US is spread all over the world. Currently on the Vietnamese market, there are also American car companies, let's take a look at 5 types of American cars being sold in Vietnam.

FORD
CADILLAC
JEEP
LINCOLN
CHEVROLET

FORD

Based on 2015 car production, Ford is the second-largest U.S. automaker (after GM) and the fifth-largest in the world (behind Toyota, Volkswagen, Hyundai, and GM). Ford was Europe’s fifth largest automaker at the end of 2010. The corporation became public in 1956, although the Ford family retains 40 percent voting rights through special Class B shares. Based on global revenues of $156.7 billion in 2017, Ford was the eleventh-ranked overall American-based firm in the Fortune 500 list for 2018. Ford produced 5.532 million autos in 2008 and employed roughly 213,000 people across 90 sites and locations throughout the world. At affordable price, suitable for the middle class, good quality, quiet running, and durable.

From the 7th position in the market when it started operating in Vietnam in 1997, Ford Vietnam has grown steadily. According to Thitruongtaichinhtiente.vn, Ford Vietnam’s retail sales in April 2021 continued to grow sustainably with 2,564 vehicles delivered to customers, bringing the cumulative total sales from the beginning of the year to now 8,478 units – an increase of nearly 85% over the same period last year.

Founded year: 1903
Parent company: Ford Motor Company
Founder: Henry Ford
Headquarters: Dearborn, Michigan, USA
Subsidiaries: Mazda, Volvo
Factory in Vietnam: Hải Dương

review top 5 american car brands selling in vietnam

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CADILLAC

Cadillac is one of the world’s first automobile brands, ranking fourth in the United States behind Autocar Company (1897), Oldsmobile (1897), and Buick (1899). It was named after the founder of Detroit, Michigan, Antoine de la Mothe Cadillac. His coat of arms inspired the Cadillac crest. The Cadillac Motor Car Division is a premium vehicle design and manufacturing division of the American automaker General Motors Company (GM). The United States, Canada, and China are its main markets. Cadillac vehicles are sold in 34 other markets throughout the world. Cadillac vehicles are at the pinnacle of luxury in the United States. Cadillac sold 390,458 vehicles worldwide in 2019, a new high for the brand.

In Vietnam, Cadillac Escalade did not have a genuine distributor. It depends on the importer privately to satisfy the needs of a group of customers who preferred large, classy and comfortable luxury SUVs. And the product brought back is mainly the ESV extension shaft version. Because it is an imported car, the price of The Cadillac Escalade will not have a specific listing, it depends on the importer as well as the equipment package that customers choose, ranging from 8 to 10 billion VND. The price of Cadillac Escalade will depend on each importer as well as the specific time that customers choose to buy the car.

Founded year: 1902
Parent company: General Motors
Founders: William Murphy, Lemuel Bowen, Henry M. Leland
Headquarter: Warren, Michigan, United States

Photo: MotorTrend

JEEP

Jeep officially returned to the Vietnamese market on November 6, 2020, after a period of absence. With this return, Jeep brings a completely new image to two legendary cars, the Wrangler and Gladiator. While keeping the original value of the Off-road spirit and bringing the breath of modern life. People know Jeep with its “military” vehicles designed to be easy to move on many terrains, simple in structure, durable and easy to repair. These cars are still quite strange to the majority of Vietnamese people, many people have only seen them through movies.

If returning to Vietnam, the Jeep cars will not seem to have too fierce competition besides the famous G-Class of Mercedes-Benz. Jeep promises to attract and meet the needs of off-road driving of a small segment of customers when there are still few choices in the market.

Founded year: 1941
Parent company: Fiat Chrysler Automobiles
Headquarters: Ohio, USA

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LINCOLN

Ford’s luxury vehicle branch, Lincoln (formerly the Lincoln Motor Company), is a division of the American automaker Ford. Lincoln was positioned alongside its General Motors competitor Cadillac as one of the premier luxury vehicle brands in the United States. With the 1940 Lincoln Continental, the division contributed to establishing the personal luxury automobile market.

Lincoln’s current product lineup includes luxury crossovers and sport utility vehicles. Lincoln has produced limousine and livery vehicles throughout its history, with numerous examples serving as official state limos for Presidents of the United States. Lincoln sold 188,383 automobiles worldwide in 2017. Lincoln automobiles are officially sold throughout the Middle East (excluding Iran and Syria), China, and South Korea outside of North America.

In Vietnam, Lincoln is not a popular car brand due to its high cost, and at the same time, there is no genuine distributor, but all of them return home through private importers. Some outstanding Lincoln models imported to the country include Navigator L Black Label, Aviator. The price of Lincoln 2021 is currently much higher than competitors in the same segment.

Founded year: 1917
Parent company: Ford Motor Company
Founder: Henry M. Leland
Headquarters: Michigan, USA

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CHEVROLET

Chevrolet was born in the United States and has a history of formation and development for more than 100 years, present in 120 countries around the world. In Vietnam, Chevrolet experienced many ups and downs and changed owners 3 times in just 25 years. Chevrolet has the full name of Chevrolet Division of General Motors Company, in addition, it is also known as Chevy. This is the automobile division of General Motors (GM) in the United States.

On November 3, 1911, in Detroit – USA, Chevrolet Motor Car Company was officially established by William C. Durant. The cars produced by the company have a strong, masculine and sporty American style without losing luxury and class. That’s why Chevrolet has become Ford’s biggest competitor at home. Up to now, The Chevrolet car brand has been present in 140 countries worldwide and has production facilities in 34 countries, including Vietnam.

In the Vietnamese market, Chevrolet achieved record-high sales since its presence in 2006 with the number of 10,576 vehicles, an increase of 8.5% compared to the previous year. This result helped Chevrolet have a 3.9% market share in Vietnam. A significant contribution to the sales of The Chevrolet brand in the Vietnam market is the Colorado pickup with 3,082 units sold. Sales of this pickup model tripled from 2014 to 2015 and doubled between 2015 and 2016, which is also the highest increase in the brand’s segments. Colorado holds the 2nd position in the pickup truck segment in the Vietnam market only after the Ford Ranger and is also one of the 10 best-selling models in the whole market in April, October and November 2017.

Founded year: 1911
Parent company: General Motors
Founders: Louis Chevrolet & William C. Durant
Headquarters: Detroit, Michigan, USA.